You may have seen a blue or grey checked checkmark on the Facebook Pages of several of your favorite brands and businesses while browsing Facebook and wondered how to get this on your company site.
Your overall marketing strategy as a company or brand should include trust-building with your online audience. How can you prove that you are who you say you are? Facebook authentication is here. A blue checkmark is used to distinguish authentic Pages from fakes.
Checking Facebook for Pages and accounts that are popular and frequently searched is essential. This includes celebrities, brands, as well as businesses.
This post will explain how to authenticate on Facebook. It also includes a few details that will help you understand how Facebook verification works. Let’s get started.
What does it mean for verification?
It is important to fully understand the Facebook verification process before we proceed.
We briefly discussed that Pages and profiles are created by people who have the same profile and business as theirs. This allows them to either copy them or create fan groups.
Even if the pages or accounts are not malicious, there’s always the chance that others will mistake them for real.
Facebook authentication checkmarks give legitimacy to official pages and help distinguish them from fakes or fans.
Facebook also gives Pages and checked accounts a higher ranking within its search results. Your Page will be prominently displayed in related searches due to Facebook authentication. This could increase your visibility. If you search for Workday on Facebook, the official verified Page will be first.
What’s the difference between grey and blue checkmarks?
The blue Facebook verification mark may be well-known. However, there might also have been grey checkmarks. These terms are confusing. How can they be different? Take a look at these:
Blue checkmark
The identification badge or blue checkmark on Facebook is reserved only for public figures and pages. Think of celebrities, big corporations, and well-known brands.
Grey Checkmark
The identification badge, or grey checkmark on Facebook, is used to identify genuine Pages. However, it does not comply with the public interest criteria. For example, a grey checkmark might be found at a local supermarket branch. Businesses, small and local businesses, as well as organizations and businesses that have multiple locations in different cities, will be able to benefit.
In October 2019, Facebook updated the grey authentication badge. This meant small businesses and individuals would need to take extra precautions to ensure their pages are up to date.
Who is eligible to verify Facebook?
Although anyone can theoretically be authenticated on Facebook they must meet stringent verification requirements. Your account must comply with the company’s terms and conditions.
Authentic- The premise should be on an actual person, business, or organization.
Complete- It must be active and include all information such as an “About” section and a profile photo. It should contain at least one message.
Notable– Users, agencies, and companies it serves must be well-known and receive lots of traffic. Facebook will accept Submissions if your username is featured in multiple news outlets or websites.
Unique– It should reflect the unique presence of the person, company, or organization it serves. Facebook does not verify accounts for users or companies that are language-specific, except in the case of language-specific accounts. It’s also important to note that Facebook does not check accounts with general interests. It will, for example, validate a Page about healthy food. However, it will verify pages that are part of a licensed journal about healthy food.
These specifications are not a guarantee that you will be authenticated. To increase your chances of being authenticated, ensure that your account is reliable. This means that you should not limit yourself to one blog post per day, but instead, write insightful and entertaining blogs every day.
You will notice that Facebook may have additional provisions for local officials, lobbyists, law enforcement officers, and city councils to inspect their pages and profiles. Logging in will allow you to see the authentication requirements and contact details for these types of Pages on Facebook.
How to Get Blue Tick on Facebook in Pakistan
The process is the same for both Pakistani and Pakistani Facebook pages.
After confirming your compliance with the verification requirements, you can begin the application process. Let’s take a step-by-step look at how to get verified on Facebook.
STEP 1: Complete the Response Form
Fill out the form to request clarification.
STEP 2 – Choose the Method of Authentication That You Would Like To Use
You can choose the type of authentication that you need, for either a Page or a Profile. Although you can have your profile verified on Facebook, it is not possible to accept the request. You will need to have a lot of followers if you want the blue badge.
STEP 3: Select the Page or Profile you Want to Check
Next, select the Facebook Page that you wish to verify if you require Facebook page verification. You will need to enter your profile URL if you want to verify your profile. In this instance, we will verify the Page.
Step 4: Choose a category to use for your Page or Profile.
Select the right group to represent your page or profile. Facebook has only a handful of categories. If none of these options apply to your Page, select “Other”.
Step 5: Fill out the blanks with your country
Select the country of origin to identify the agency, organization, or individual.
Step 6: Attach acceptable personal or company identity documents
The procedure for verifying an individual or corporation is slightly different.
Facebook will ask for a photo ID that includes the name of the person and their date of birth if the account you want to verify is for someone. A copy of your passport, driver’s license, or national identification card is also required.
For accounts serving companies, associations, and other entities, you must have one or more of the following records.
The company’s utility or phone bill
Formation certificate
Incorporation documents
Documents indicating the tax/exemption status of the organization
Step 7: Describe why you need verification
Facebook will then ask if your Page or Profile should be verified. This section should explain why verification badges are necessary to make your account stand out.
If it is of public interest, you will share any links that prove your account’s relevance. For example, you might provide links to mentions or features of respected news outlets.
Maybe you’d like to have your Facebook reputation checked because of imposters. If you have seen imposter accounts popping up, you could include links to support your argument.
You can add connections to other pages and more messages to showcase your social media presence.
Step 8: Submit your form
After you have completed all the information on the feedback form, scroll to the bottom of this page and click the “Send” button. This completes the application process.
What would it take to verify the information?
Each user will have a different response time. Facebook doesn’t have a standard response time so you might not get a reply in 48 hours, or even 45 days. Verifying accounts for companies may take longer because the Facebook staff might have to manually verify the records.
What happens if Facebook rejects my submission?
Recall that meeting the minimum authentication requirements doesn’t guarantee that your application will be approved. Facebook may still reject your application if you give an excuse. If you have any problems, you can reapply to verify your application within 30 days. To increase your chances of being approved, you should put more effort.
You can follow these steps if Facebook rejects your Submission:
For more information about why your Submission was rejected, contact Facebook customer service. This information will allow you to know what to do next time you apply for a check.
Increase your Facebook marketing efforts by creating more quality content and sticking to a daily posting schedule.
Promote other social media pages that you own for your brand. This will increase your chances of being authenticated on these sites.
Improve Your Reputation
You might be tempted to question whether it is worth the effort. A blue verification badge can make or break your Page’s reputation. This could help you rank higher for relevant Facebook searches.
How do you keep your Facebook account verified?
After being checked on Facebook, the last thing you want is to lose your hard-earned ranking.
Do not do any of these things as it could result in your verification status being revoked and your account being suspended.
Provide misleading or inaccurate information during the authentication process
Infraction of industry-specific rules which are part of the verification arrangement
Infringing the terms of service for profiles and professional accounts on Facebook
Conclusion
Advertisers and companies invest a lot of effort in maintaining their social media presence and web pages. Having your Facebook Page reviewed will assist you in that endeavor. It will also show that you are serious about your social media presence and it will be a source of social proof and reputation.
The application process is fast and easy, even though the approval process can take some time. If you are accepted, there are no disadvantages to applying.