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iQOO 15 Launches With Samsung 2K M14 LEAD OLED Display, Setting a New Benchmark for Flagship

iQOO 15

The flagship smartphone segment continues to evolve rapidly, and iQOO 15 has now entered the spotlight with a strong focus on next-generation display technology. Officially unveiled with Samsung’s advanced 2K M14 LEAD™ OLED Display, the new device aims to deliver meaningful improvements in brightness, visual clarity, eye comfort, and power efficiency. After more than two years of joint development between iQOO and Samsung, this display debuts globally on the iQOO 15, marking a significant step forward for premium smartphone screens.

Samsung M14 Light-Emitting Material Brings Brighter

At the core of the iQOO 15’s display lies Samsung’s latest M14 light-emitting material, paired with 2K LEAD OLED technology. This combination addresses several long-standing challenges associated with conventional OLED panels. The new material significantly improves light efficiency, allowing the screen to reach higher brightness levels without excessive power consumption.

To further refine brightness control, the device integrates a Triple Ambient Light Sensor. This system intelligently detects lighting conditions and adjusts brightness smoothly when moving between indoor and outdoor environments. The result is a more natural viewing transition that avoids sudden jumps in brightness, improving overall comfort.

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Smoother Motion and Richer Colors for Entertainment and Gaming

Beyond brightness, the iQOO 15 focuses heavily on motion clarity and color performance. The display achieves a very high first-frame brightness response, reducing lag when the screen activates or refreshes. Motion blur is also significantly minimized, which is particularly noticeable during fast scrolling, competitive gaming, and high-frame-rate video playback.

Color reproduction is another area where the display stands out. With an expanded color gamut and precise tuning, visuals appear more transparent, vivid, and balanced. As the first iQOO smartphone to support Dolby Vision, the iQOO 15 ensures accurate color grading and dynamic contrast when viewing supported content. This makes the device especially appealing for users who frequently stream movies, play visually demanding games, or consume HDR media.

Polarization-Free Display Design Focused on Eye Comfort

One of the most notable advancements in the iQOO 15 is its approach to eye health. The 2K LEAD OLED Display removes the traditional polarizer layer commonly used in OLED panels. Instead, it adopts a Nano-Photolithography Filter Film, creating a more efficient optical path that produces light closer to natural sunlight.

For users who frequently use their phones in low-light environments, the iQOO 15 supports ultra-low brightness levels, allowing comfortable viewing without harsh glare. This is particularly helpful for late-night browsing, messaging, or reading, where excessive brightness can disrupt rest.

Customized Eye Protection Modes for Everyday Use and Gaming

The iQOO 15 introduces an upgraded Comfortable Eye Protection 2.0 system designed to adapt to different usage scenarios. Whether users are working, watching content, or gaming, the display dynamically adjusts brightness curves and color output to reduce eye strain.

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For gamers, dedicated modes such as Esports Mode and Soothing Mode offer hardware-level eye protection without compromising visual performance. These modes are optimized to maintain clarity and responsiveness while reducing fatigue during long gaming sessions, making the device suitable for both casual and competitive players.

Improved Power Efficiency and Long-Term Display Reliability

Efficiency is another key strength of the iQOO 15’s display technology. By leveraging the LEAD OLED structure and precise lithography techniques, the panel allows light to pass more directly from the emissive layer to the cover glass. This design improves transparency and significantly reduces power consumption compared to previous generations.

Lower power usage not only helps extend battery life but also reduces heat generation during demanding tasks such as gaming or high-resolution video playback. Combined with the phone’s large 7000 mAh battery, users can expect stable performance throughout the day without frequent charging interruptions.

A Display-Centric Flagship Designed for Modern Smartphone Users

With the introduction of the Samsung 2K M14 LEAD™ OLED Display, the iQOO 15 positions itself as a display-focused flagship built around real-world usability. Rather than emphasizing specifications alone, the device delivers tangible benefits in brightness control, eye comfort, power efficiency, and visual consistency.

As the iQOO 15 rolls out across multiple global markets, it highlights how meaningful display innovation can elevate the everyday smartphone experience. For users who value visual quality, long-term comfort, and reliable performance, the iQOO 15 presents a well-rounded and thoughtfully engineered option in the premium smartphone landscape.

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